LESS IS MORE

Making people beautiful.

If we leave just the words that are truly necessary, it means that "making people beautiful" is all that we strive for, the least amount of work for the maximum effect possible for our customers. Of course this means we work to make the outer appearance beautiful, but we also address the inner beauty of the person, because we believe that both sides must work to refine the other. From the visible aspects of a person like conduct, bearing and behavior, to what cannot be seen, like philosophy, concept and values, we have resolved to become people ready to come face to face with our customers.

Originally "beauty" in Japan was seen as an awareness of moderation, and as the power of "refined luxury" within a simple lifestyle. At Less Is More we are on a quest not for a Western standard of beauty but for a standard of beauty that represents our pride in being Japanese.

We inform our customers of the 'criteria for beauty', through popularization we impress a lot of people, which in turn 'makes people happy and beautiful, and this consequently changes the world'.

Our hope as LIM is to be the kind of company that can accomplish that.

HEAD OFFICE

Company Name: LESS IS MORE Co.,Ltd.
Main Office Address: 3F Shinsaibashi Tetsuda Bldg 1-9-1 Minami Semba, Chuo Ward, Osaka
Established: 25 November 1991
CEO: Yuuki Nishimura
Executive Counselor: Tetsuya Nishimura
Total Employees: 202 (as of 1 October 2021)
Type of Business: ・Beauty salon management and operation and related consulting services
・Beauty-related school operation, planning of seminars and lectures
・Hair & makeup and photography services
・Planning, designing, manufacturing and sales of cosmetics and household goods
・Planning, designing, production and sales of images and publications

History

1984: Open "Cut Space Hair Do" at Kintetsu Yao Ekimae in Yao City, Osaka
1987: Move in same area, expand store, incorporate and change store name to "Less is More"
1991: Establish "Less Is More Ltd"
1993: Open 2nd "Less Is More" store in Nishi Shinsaibashi, Osaka
1996: Open combination cafe/salon in Minami Senba, Osaka
Change "Less Is More" name to "LIM hair"
1999: Expand "LIM hair" space (open on 3rd floor of same building)
Open new concept salon combination art gallery "loji" in Minami Horie, Osaka
2003: Open top stylist salon "LIM second" in Minami Senba, Osaka
2005: Retrofit "LIM hair" 1st floor cafe as "rec space"
Retrofit "loji" gallery sapce as "rec from loji"
2006: Open "LIM hair clinie" in Naka-Meguro, Tokyo
2007: Open "doucer+LIM" and "APARTMENT+LIM"
Open first employee-owned store "sifuku+LIM" in Minami Senba, Osaka
2008: Open nail salon "atelier+LIM"
2009: Establish "LESS IS MORE Singapore"
Open "KIZUKI+LIM" overseas venture in Singapore
Open "LIM CODE" in Harajuku, Tokyo
Develop "+CUT" wigs with from far east inc., launch sales nationwide
2010: LIM25 anniversary event held at Dojima River Forum
Move and expand Singapore store KIZUKI+LIM to Raffles Hotel
November: Open employee-owned "botanico+LIM" in Kawaracho, Osaka
Develop & launch original hair product line LESSMORE
2011: Move and expand Tokyo "LIM clinie" to Minami Aoyama, change store name to "Dot+LIM"
2012: Develop, launch LESSMORE shampoo treatment
July: Open employee-owned "Eurica+LIM" in Kita Horie, Osaka
September Open "PACT+LIM" in Orchard district, Singapore
October Consolidate "LIM hair", "APARTMENT+LIM" and "loji" as "LIM+LIM" and "loji+LIM" and move to Shinsaibashi, Osaka
Also introduce eyelash services at "atelier+LIM"
2013: Open nail, eyelash slaon "virth+LIM" in Minami Aoyama, Tokyo
Open nail, eyelash salon "kolmio+LIM" in Minami Senba, Osaka
2014: Open nail salon "kiyone+LIM" in Singapore
November, LIM30 anniversary event held at Dojima River Forum
November Open "TSURU+LIM" in London
December Move "douceur+LIM", "atelier+LIM" to Umeda, Osaka
Also open esthetic spa "même+LIM"
2015: February Open LIM Nail School
October Jointly developed "STAGE WORKS" hairspray with Shiseido
November Change name of SIngapore "PACT+LIM" to "1tto+LIM"
December Open "B+LIM" in Singapore
2016: February Open LIM Nail School TOKYO
March, launch of the LISARCH product brand
April Open "nu+LIM" in Omotesando, Tokyo
August Renewal open "kiyone+LIM" and "1tto+LIM"
2017: January, company name changed from LESS IS MORE Ltd. to LESS IS MORE Co., Ltd.
January, Opened employee-owned store "coya+LIM" in Tanimachi 6-chome, Osaka
February, LIMTOK10 anniversary event held at Shibuya Hikarie Hall
August, Opened "HOW+LIM" in Hong Kong
2018: June, Opened the nail and eyelash salon "yuo virth+LIM" in Daikanyama, Tokyo
Relocated nail school to Daikanyama
October, Renamed "douceur+LIM" in Osaka to "qilt+LIM"
October, Jointly developed "COLOR MUSE" hair dye with Shiseido
October, Jointly developed "ADOMIO" hair dye with Arimino
December, Released the LIM concept book "A Day A Girl"
2019: June, Opened "TOKI+LIM" at Raffles Hotel in Singapore
August, Opened independent hair studio "PAPRE+LIM" in Bakuromachi, Osaka
September, Opened "mimi+LIM" in Taipei, Taiwan
2020: January, Opened "MILK+LIM" in Shanghai
August, Opened "HI+LIM" in Nakameguro
2021: March, Renewal opened "LIM" and "loji"